Cases

One Competitor Post → 214 Calls From Just 8 LinkUnity Profiles

2026-01-17 14:55
  • 1 competitor’s viral lead magnet post
  • 683 qualified leads extracted
  • 214 booked calls in 45 days
  • 82.5% connection acceptance rate
  • Reply rates up to 42%

8 ID-verified LinkedIn accounts in rotation (rented from LinkUnity)

Background: Lead Magnets = High-Intent Clusters

LinkedIn is full of lead magnets: DM script packs, templates, swipe files.
Most people see a “good post”. Prosp saw a high-intent cluster.
When a direct competitor posted a “Free LinkedIn DM Script Pack” and hit 200+ comments, Prosp treated that comment section as:
  • People actively working on LinkedIn outbound
  • Already thinking about DMs, sequences, and tools
  • Perfect fit for Prosp’s ICP (agencies, setters, growth teams, multi-account users)
Instead of building a cold list from scratch, they built a campaign around that one post.

The Stack: Prosp + LinkUnity

To run this at scale (without burning one sender), Prosp used:
  • Prosp – for scraping, sequencing, voice notes, and behaviour-based branching
  • LinkUnity – for safe, scalable LinkedIn infrastructure
Specifically:
  • 8 LinkedIn accounts with 100+ connections used in rotation
  • All ID-verified, passport-backed profiles with LinkedIn’s official verification badge
This let Prosp:
  • Spread sending volume across multiple real profiles
  • Keep limits safe while running an aggressive, short-term campaign
  • Avoid the “one overused AE profile” problem

Step 1 – Scraping the Right People (Not Just Anyone)

Using Prosp’s Comment Scraper, the team pulled everyone who engaged with the competitor’s post:
  • Name and job role
  • Profile links
  • Type of engagement (like, comment, reply)
  • Whether they engaged with similar creators
Then they filtered down to:
  • Founders & agency owners
  • Appointment setters and LinkedIn growth teams
  • Multi-account profile renters
  • People already selling outbound as a service
  • Anyone offering “DM script packs” themselves
End result: 683 highly relevant contacts without manual research.

Step 2 – A Simple Behavior-Based Playbook

Inside Prosp, the workflow looked like this:

1. Connection logic

  • If already 1st-degree → DM directly
  • If not → send a short, personalised connection request referencing the exact lead magnet post

2. Warm engagement

Before any DM:
  • Auto-like their latest post
  • Optionally fire a profile visit
Small touch, big lift on acceptance rates.

3. Voice note opener

Prosp leaned on voice notes as the first real touch.
Across this campaign:
  • 314 voice notes were played
  • Voice notes beat text-only intros by 2–3x in replies and connection acceptance

4. The “Lead Magnet Thief” sequence

All built as a workflow in Prosp:
  • Message 1 – Voice-note style intro
  • Mentions the competitor’s post
  • References something from their comment
  • Offers a “complementary but more useful” resource (not a hard pitch)
  • Message 2 – Light bump
  • Sent if unopened
  • “Just floating this back to the top of your inbox”
  • Message 3 – “What did you think?”
  • Sent if opened but no reply
  • Assumes they saw it, asks for a quick reaction
Prosp then branches automatically based on:
  • Opened vs. not opened
  • Replied vs. ghosted
  • Accepted connection vs. ignored
  • Visited your profile vs. didn’t
To the prospect it feels 1:1 and human.
In reality, it’s automated across 8 rented, verified accounts.

Results From a Single Post

From that one competitor's lead magnet:
  • 683 qualified leads extracted
  • 82.5% connection acceptance rate
  • 314 voice notes listened to
  • 214 booked calls in 45 days
Reply rates by segment:
  • 28% – Agency owners
  • 36% – Multi-account profile renters
  • 42% – Setters & freelancers
Lead quality:
  • 72% actively running outbound
  • 41% using competitor tools
  • 19% operating 5+ LinkedIn profiles
Average ACV of deals closed from this campaign:
£2,400–£4,800 per client.
All from one post.
All orchestrated in Prosp.
All made scalable and safe with LinkUnity accounts.

Why It Worked

This wasn’t “spray and pray.” It worked because:
  • Source was high-intent – Everyone had just raised their hand for a DM script lead magnet.
  • Timing was perfect – Outreach landed while they were already thinking about outbound.
  • Messaging was contextual – Every touch referenced the exact post and their comment.
  • Automation felt human – Voice notes + branching made scale feel 1:1.
  • Infrastructure was solid – 8 ID-verified accounts from LinkUnity gave room to send without tripping alarms.

How to Steal This Play (Prosp + LinkUnity Version)

If you run outbound for agencies, SaaS, or B2B services:
  1. Find a competitor with consistent high-engagement posts and lead magnets.
  2. Scrape every engager using Prosp’s Comment Scraper.
  3. Filter by ICP & behaviour (role, outbound focus, multi-account usage).
  4. Set up multiple verified accounts via LinkUnity to distribute volume safely.
  5. Build a 3-step, voice-note-first sequence in Prosp referencing the exact post.
  6. Branch on opens/replies instead of blasting everyone the same follow-up.
  7. Track connection rate, reply rate, calls, and ACV from each cluster.
One viral post can fuel weeks of pipeline -
if you have the engine (Prosp) and the infrastructure (LinkUnity) to tap into it.