- 1 competitor’s viral lead magnet post
- 683 qualified leads extracted
- 214 booked calls in 45 days
- 82.5% connection acceptance rate
- Reply rates up to 42%
8 ID-verified LinkedIn accounts in rotation (rented from LinkUnity)
Background: Lead Magnets = High-Intent Clusters
LinkedIn is full of lead magnets: DM script packs, templates, swipe files.
Most people see a “good post”. Prosp saw a high-intent cluster.
When a direct competitor posted a “Free LinkedIn DM Script Pack” and hit 200+ comments, Prosp treated that comment section as:
- People actively working on LinkedIn outbound
- Already thinking about DMs, sequences, and tools
- Perfect fit for Prosp’s ICP (agencies, setters, growth teams, multi-account users)
Instead of building a cold list from scratch, they built a campaign around that one post.
The Stack: Prosp + LinkUnity
To run this at scale (without burning one sender), Prosp used:
- Prosp – for scraping, sequencing, voice notes, and behaviour-based branching
- LinkUnity – for safe, scalable LinkedIn infrastructure
Specifically:
- 8 LinkedIn accounts with 100+ connections used in rotation
- All ID-verified, passport-backed profiles with LinkedIn’s official verification badge
This let Prosp:
- Spread sending volume across multiple real profiles
- Keep limits safe while running an aggressive, short-term campaign
- Avoid the “one overused AE profile” problem
Step 1 – Scraping the Right People (Not Just Anyone)
Using Prosp’s Comment Scraper, the team pulled everyone who engaged with the competitor’s post:
- Name and job role
- Profile links
- Type of engagement (like, comment, reply)
- Whether they engaged with similar creators
Then they filtered down to:
- Founders & agency owners
- Appointment setters and LinkedIn growth teams
- Multi-account profile renters
- People already selling outbound as a service
- Anyone offering “DM script packs” themselves
End result: 683 highly relevant contacts without manual research.
Step 2 – A Simple Behavior-Based Playbook
Inside Prosp, the workflow looked like this:
1. Connection logic
- If already 1st-degree → DM directly
- If not → send a short, personalised connection request referencing the exact lead magnet post
2. Warm engagement
Before any DM:
- Auto-like their latest post
- Optionally fire a profile visit
Small touch, big lift on acceptance rates.
3. Voice note opener
Prosp leaned on voice notes as the first real touch.
Across this campaign:
- 314 voice notes were played
- Voice notes beat text-only intros by 2–3x in replies and connection acceptance
4. The “Lead Magnet Thief” sequence
All built as a workflow in Prosp:
- Message 1 – Voice-note style intro
- Mentions the competitor’s post
- References something from their comment
- Offers a “complementary but more useful” resource (not a hard pitch)
- Message 2 – Light bump
- Sent if unopened
- “Just floating this back to the top of your inbox”
- Message 3 – “What did you think?”
- Sent if opened but no reply
- Assumes they saw it, asks for a quick reaction
Prosp then branches automatically based on:
- Opened vs. not opened
- Replied vs. ghosted
- Accepted connection vs. ignored
- Visited your profile vs. didn’t
To the prospect it feels 1:1 and human.
In reality, it’s automated across 8 rented, verified accounts.
Results From a Single Post
From that one competitor's lead magnet:
- 683 qualified leads extracted
- 82.5% connection acceptance rate
- 314 voice notes listened to
- 214 booked calls in 45 days
Reply rates by segment:
- 28% – Agency owners
- 36% – Multi-account profile renters
- 42% – Setters & freelancers
Lead quality:
- 72% actively running outbound
- 41% using competitor tools
- 19% operating 5+ LinkedIn profiles
Average ACV of deals closed from this campaign:
£2,400–£4,800 per client.
All from one post.
All orchestrated in Prosp.
All made scalable and safe with LinkUnity accounts.
Why It Worked
This wasn’t “spray and pray.” It worked because:
- Source was high-intent – Everyone had just raised their hand for a DM script lead magnet.
- Timing was perfect – Outreach landed while they were already thinking about outbound.
- Messaging was contextual – Every touch referenced the exact post and their comment.
- Automation felt human – Voice notes + branching made scale feel 1:1.
- Infrastructure was solid – 8 ID-verified accounts from LinkUnity gave room to send without tripping alarms.
How to Steal This Play (Prosp + LinkUnity Version)
If you run outbound for agencies, SaaS, or B2B services:
- Find a competitor with consistent high-engagement posts and lead magnets.
- Scrape every engager using Prosp’s Comment Scraper.
- Filter by ICP & behaviour (role, outbound focus, multi-account usage).
- Set up multiple verified accounts via LinkUnity to distribute volume safely.
- Build a 3-step, voice-note-first sequence in Prosp referencing the exact post.
- Branch on opens/replies instead of blasting everyone the same follow-up.
- Track connection rate, reply rate, calls, and ACV from each cluster.
One viral post can fuel weeks of pipeline -
if you have the engine (Prosp) and the infrastructure (LinkUnity) to tap into it.